Recently, I had the opportunity and pleasure to present at Pixel Show Brazil 2019 the lecture “Innovation in the Creative Economy”, where I showed that the knowledge and imagination make the creativity possible, and that creativity, with the right environment, the process and the management of available resources could drive…


This diagnostic canvas (*2) is a “radar” that helps to improve the accuracy in assessing the potential of a business idea for a startup in its early stages, from concept to market entry. It complements the holistic view of the business provided by the business model canvas.

Following is the…


When it comes to business, the present and especially the future, we are talking about uncertainty, complexity, science, technology, people, the market and many other things, which together can become a great enigma, a great question.

So, for our reflection, the first question follows:

What is the future?

We can passively think of the…


Since 2010, after the sale of my second IT Solutions Development company, I have dedicated myself to strengthening my knowledge about people, business and technology, mainly in innovation and digital strategies. I worked and I work as a consultant, I wrote more than 80 articles on my blog and participated…


How the startup creation processes have become a beacon for large companies, simplifying management and making them more agile and competitive.

In this century people and organizations live in an increasingly unpredictable, dynamic, uninterrupted and accelerated environment. Leading in this new environment is not an easy task because management includes…


Startups não são apenas empresas iniciantes ou mesmo versões menores de grandes empresas, elas se caracterizam pelo uso intenso de tecnologia na busca por um negócio de crescimento rápido, com potencial de alto retorno sobre o investimento.

Para que isso seja possível e para se diferenciar da concorrência, o negócio…


Analyzing the concept of innovative entrepreneurship and the way technology startups emerge can help large companies embark on the era of the 4th Industrial Revolution

Source: Original ESPM Magazine article

When we think of what adds the concepts of entrepreneurship and innovation in practice, memory brings us to Startups, which use technology intensively in their…


STARTUPS são “Organizações temporárias de base tecnológica, que buscam um modelo de negócios repetível, escalável e lucrativo. Trabalham para fornecer produtos ou serviços em condições de extrema incerteza.” (Considerando as definições de Steve Blank e Eric Ries) | “Startup = Growth” — Paul Graham

STARTUPS são caracterizadas por duas macro-fases…


The decision to start a business is associated with taking risks and uncertainties. These uncertainties occur due to incomplete knowledge of the various aspects of the business and to the unpredictable and unexpected factors that arise and need to be managed during the course of the business.

Sara Saravasthy in…

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Master of science (FEA-USP) with an MBA from FGV, is the organizer and author of a Brazilian Startup book, startup mentor, consultant, teacher and speaker.

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