Recently, I had the opportunity and pleasure to present at Pixel Show Brazil 2019 the lecture “Innovation in the Creative Economy”, where I showed that the knowledge and imagination make the creativity possible, and that creativity, with the right environment, the process and the management of available resources could drive innovation. I presented Creative Economy as a transformer of creativity and art in an innovative business that stood out in the market and that transform economy and society. So, from that, I found it relevant to write this article on the topic.

According to Lala Deheinzelin, in her book “New…









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Master of science (FEA-USP) with an MBA from FGV, is the organizer and author of a Brazilian Startup book, startup mentor, consultant, teacher and speaker.

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