Recently, I had the opportunity and pleasure to present at Pixel Show Brazil 2019 the lecture “Innovation in the Creative Economy”, where I showed that the knowledge and imagination make the creativity possible, and that creativity, with the right environment, the process and the management of available resources could drive innovation. I presented Creative Economy as a transformer of creativity and art in an innovative business that stood out in the market and that transform economy and society. So, from that, I found it relevant to write this article on the topic.

According to Lala Deheinzelin, in her book “New…


This diagnostic canvas (*2) is a “radar” that helps to improve the accuracy in assessing the potential of a business idea for a startup in its early stages, from concept to market entry. It complements the holistic view of the business provided by the business model canvas.

Following is the description of the structure of the “Bell-Mason Diagnosis”, incredibly succinct and complete that Gordon Bell (*1) designed to systematically assess whether the business idea you are considering is worth betting on your time, career and resources. …


When it comes to business, the present and especially the future, we are talking about uncertainty, complexity, science, technology, people, the market and many other things, which together can become a great enigma, a great question.

So, for our reflection, the first question follows:

What is the future?

We can passively think of the future as something mysterious, unknown, difficult to predict, risky, amazing and even frightening. On the other hand, we can envision the future from current problems and needs, present signs and technological trends, as well as behavioral and consumption, and thus, proactively create it. …


Since 2010, after the sale of my second IT Solutions Development company, I have dedicated myself to strengthening my knowledge about people, business and technology, mainly in innovation and digital strategies. I worked and I work as a consultant, I wrote more than 80 articles on my blog and participated in three books. …


How the startup creation processes have become a beacon for large companies, simplifying management and making them more agile and competitive.

In this century people and organizations live in an increasingly unpredictable, dynamic, uninterrupted and accelerated environment. Leading in this new environment is not an easy task because management includes volatility, uncertainty, complexity and ambiguity. Such an environment causes leaders a deep sense of urgency for organizational transformations, whether in strategy, culture, structure, processes, technology, or customer relationships. They want to avoid major disruptions and to thrive in a sustainable way.

As a result, many leaders are looking for digital…


Startups não são apenas empresas iniciantes ou mesmo versões menores de grandes empresas, elas se caracterizam pelo uso intenso de tecnologia na busca por um negócio de crescimento rápido, com potencial de alto retorno sobre o investimento.

Para que isso seja possível e para se diferenciar da concorrência, o negócio geralmente envolve o desenvolvimento de uma solução radicalmente inovadora e que muitas vezes modifica setores inteiros do mercado.

O que as empresas estabelecidas podem aprender com elas?

As organizações podem aprender com a forma das startups fazerem gestão, usando de transparência nas informações, menos hierarquia, mais autonomia na tomada de…


Analyzing the concept of innovative entrepreneurship and the way technology startups emerge can help large companies embark on the era of the 4th Industrial Revolution

Source: Original ESPM Magazine article

When we think of what adds the concepts of entrepreneurship and innovation in practice, memory brings us to Startups, which use technology intensively in their business.

New companies generally do not have all the necessary resources for growth, such as physical space, people and funds, nor the reliability and legitimacy that the knowledge, experience, and brand of large companies conquer over the years — producing and supplying new technologies or quality products to the market.


STARTUPS são “Organizações temporárias de base tecnológica, que buscam um modelo de negócios repetível, escalável e lucrativo. Trabalham para fornecer produtos ou serviços em condições de extrema incerteza.” (Considerando as definições de Steve Blank e Eric Ries) | “Startup = Growth” — Paul Graham

STARTUPS são caracterizadas por duas macro-fases: Aprendizagem e Execução.

Durante a Aprendizagem os empreendedores procuram transformar a “ideia” em algo mais concreto, pois ainda não têm um negócio, mas algo que precisa ser estruturado, testado e validado. Começam validando o problema, depois a solução e por fim o modelo de negócios como um todo. Começam ajustando…


The decision to start a business is associated with taking risks and uncertainties. These uncertainties occur due to incomplete knowledge of the various aspects of the business and to the unpredictable and unexpected factors that arise and need to be managed during the course of the business.

Sara Saravasthy in 2001 identified and developed a decision model that involves effectuation processes rather than the processes of causation in creating new businesses. …

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Master of science (FEA-USP) with an MBA from FGV, is the organizer and author of a Brazilian Startup book, startup mentor, consultant, teacher and speaker.

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